On Sunday, September 12, Viacom aired the 2021 MTV Video Music Awards (VMAs) live at 8:00 p.m. Viacom also decided to air the VMAs on Nickelodeon, its children’s network. Nickelodeon was launched over 40 years ago as “the first cable channel for children,” but now many parents agree they can no longer trust the network. Since Nickelodeon’s target market is children, it is apparent that Viacom is grooming the next generation of MTV fans.