DampRid offends conservative parents in one of its latest commercials. One Million Moms has received many complaints regarding the “Get Rid of the DAAAMP!” ad, which included insinuated profanity.
In this ad, the company attempts to promote its product that eliminates excess moisture in the air and subsequent damp, musty odors. Unfortunately, the advertisement takes an inappropriate turn at the end of this commercial.
After both parents and his grandmother say “DAAAMP!” several times, a child also says “DAAAMP!”
The father gets onto his son and corrects him by stating, “Hey, language!”
Of course, viewers understand exactly what is implied.
Foul language (or implication of it) is unnecessary in this or any advertisement. Yet, that is apparently what DampRid intended with this inappropriate slogan, which is used repeatedly throughout its latest commercial.
This type of advertising is entirely unnecessary, particularly when a young person echoes the implied foul language in the ad. Everyone knows children repeat what they hear. Typically, young actors attract young viewers.
What’s worse, DampRid’s advertisements air during prime time when families are most likely to watch. How damaging and destructive to children! DampRid should be more responsible in its marketing decisions.
DampRid has deliberately decided to produce controversial advertisements instead of wholesome ones.
Let DampRid know that, as a parent and a consumer, you are disgusted by its recent marketing choices.
DampRid needs to know parents disapprove!
