AFA's 2017 'Naughty or Nice' Store Listing

Which stores recognize Christmas in their advertising...and who's the Scrooge?

As the 2017 Christmas shopping season begins full swing, AFA has prepared its annual Naughty or Nice retailer list. We have taken the top national retailers and reviewed their websites, media advertising, and in-store signage in an effort to help you know which companies are Christmas-friendly.

There are secular forces in our country that hate Christmas because the word itself is a reminder of Jesus Christ. They want to eradicate anything that reminds Americans of Christianity. That is why it is important to remind governments and companies to keep the word Christmas alive. AFA wants to keep Christ in Christmas and Christmas in America.

AFA reviewed several areas to determine if a company is "Christmas-friendly" such as print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store which helped determine a retailer's rating. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

Share the Christ of Christmas

As you shop, you'll come into contact with thousands of other people. Here's a simple way to remind people that Christ is the reason for Christmas.

The "Keep Christ in Christmas" wristband is a silent reminder that we celebrate the birth of the Savior.

And...you can help others to share the good news by giving wristbands to those around you. Order a pack of wristbands today to give away to family, friends, Sunday school members...even those you don't know!

The Christmas wristband is a great witnessing tool