It’s official. The back-to-school ads have arrived, and kids are picking out everything from backpacks and notebooks to jeans and tees for the first day of school.

But, continuing its immensely successful #BoycottTarget campaign, American Family Association (AFA, www.afa.net) is asking families to give Target detention this year when it comes to shopping there for back-to-school. Since the spring, Target’s restroom and fitting room policy has created controversy, and AFA has warned families about the danger Target’s policy poses for women and children.

“Target is dependent on a large back-to-school sales season,” said AFA President Tim Wildmon. “Those who spend their money elsewhere will send a strong message to Target that the bathroom policy is bad for business. Target’s policy is exactly how sexual predators get access to their victims. And headlines this summer have proven this is the case. Target’s lack of action on this issue has showed that its main concern is not the safety of customers, but rather, political correctness.”

The #BoycottTarget pledge has garnered about 1.4 million signatures, and since the boycott began, AFA has shared multiple examples of why Target’s policy is dangerous through Action Alerts to its one million-plus friends and supporters. Visit AFA’s Target page for examples of these frightening incidents.

AFA is asking shoppers to take action in several ways:

Sign the #BoycottTarget pledge. Encourage family and friends to sign the pledge, too.
Share the boycott information on social media and be sure to use #BoycottTarget.
Voice concerns on Target’s Facebook page.

To interview a representative from American Family Association, contact Jen Retallick, 610-584-1096, ext. 100, [email protected] or Deborah Hamilton, 610-584-1096, ext. 102, 215.815.7716.