The Hallmark Channel has always been known for its family-friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore.
Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony. Similar concerns from regular viewers are posted on an online complaint board for the Hallmark Channel.
One viewer commented on the board:
Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family-friendly, and you ruined it with the commercial.
Another viewer wrote:
Our family was watching a wonderful Hallmark movie based on a true story. It was late, but our daughter was up late with us. During the commercial break, there was a commercial from Zola with two women lip locking! Please Hallmark…we are fed up with having the gay agenda crammed down our throats! You are one of the few channels we thought we would not have to deal with this issue! Please remove this and any other gay, lesbian, bisexual, or anything else it is called from your channels…We love you but won’t keep watching with this type of ads.
Conservative viewers will be disappointed to learn that Hallmark has ideas of moving beyond airing only commercials with LGBT content and is open to producing LGBT movies in the future.
According to LifeSiteNews.com, Michelle Vicary, executive vice president of programming for Crown Media Family Networks – the company that makes Hallmark movies – recently said: “We are continuing to expand our diversity. We are looking at pitches for LGBT movies…"
While currently there is nothing known in the works for Hallmark programming to contain same-sex couples as lead characters, Crown Media Family Networks CEO Bill Abbott confirmed Vicary’s words: “We look at a variety of different things, so we’re always looking for the best stories that we think will resonate in the best way. And so we’re open to really any type of movie of any type of relationship in any space.”
Shame on Hallmark for airing commercials with same-sex couples and even considering movies with LGBT content and lead characters.
Until recently, Hallmark had a good record for keeping their movies and commercials family-friendly. Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality.
Parents need to know they could now come face-to-face with the LGBT agenda when they sit down to watch the Hallmark Channel.
Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality – a sinful lifestyle that Scripture clearly deems as wrong. You can read so in Romans1:18-32. One Million Moms is asking Hallmark to stay true to its family-friendly roots that so many families have grown to love and to keep sex and sexual content – including the promotion of homosexuality – out of its programming.
Please sign our petition asking Hallmark to do what is right and reject airing movies and commercials with LGBT content!
