Urge Poppi To Cancel Its Vulgar Commercial

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Originally released during Super Bowl LX, the PepsiCo-owned modern soda brand Poppi continues airing an ad featuring scantily clad celebrities Charli XCX and Rachel Sennott.

In the commercial, a college lecture hall instantly transforms when a student opens a can of Poppi, summoning the celebrities to their “Poppi place.” Representing the soda’s vibe, students wearing barely-there clothing, including see-through shirts soaked with Poppi drinks, dance provocatively mimicking a nightclub setting that is unsuitable for children and youth.

According to Kristina MacIntosh, senior vice-president of marketing at Poppi, Charlie XCX and Rachel Sennott represent Poppi as a brand built for entertainment and internet culture. Both are known artists “who don’t follow culture; they shape it.” Their presence encourages viewers to “Make it Poppi,” where good vibes start the second you take a sip. MacIntosh hopes that consumers choose Poppi as not just a soda, but a lifestyle, mood, and ultimate vibe setter.

With the distasteful images in the ad, Poppi does not represent a culture or lifestyle for families to seek or imitate.

Advertisers such as Poppi need to know that vulgar and offensive advertising is never appropriate!

The new Poppi advertising campaign is irresponsible, especially since it airs when families are likely to watch. This inappropriate advertisement is harmful to children and sends the wrong message to youth.

Thankfully, 1MM has seen a positive change in Super Bowl advertising over the past several years. Even though we still see room for improvement, 1MM believes our voices are being heard.

Your efforts have helped make a difference for families across the country!

Please sign our petition urging Poppi to no longer air offensive commercials and to pull its newest ad immediately.

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