Subaru Should Cancel Its Crude Ad

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Subaru offends conservative viewers in its current “Forester Wilderness Closer to Nature” commercial. One Million Moms has received complaints since Subaru chose to encourage nudity in its current ad. Automobile advertisements can be successful without a male and female skinny-dipping in a natural body of water.

While the couple swims in the water, two raccoons take advantage of the situation by taking their clothes, leaving one sock, a sandal, and their vehicle keys. As the nude couple walks through the woods towards their SUV, a father and young son hiking on their way to fish cannot avoid seeing them. Stunned, the child waves while wearing a puzzled smirk on his face. Tree limbs and leaves partially hide the couple, but the lack of clothes is obvious.

After returning to the SUV, the couple begins the trip home with the female driving. Noticing her lack of clothing, a truck driver honks while passing by. To hide her nudity, the male stretches out his arm to cover the female’s bare chest as they approach a road construction crew with a sign reading, “Prepare to Stop.”

Subaru describes the ad on YouTube as, “The all-new Subaru Forester Wilderness can bring out your wild side. But when skinny-dipping doesn’t go as planned, one couple is left naked in the woods, wondering just how wild is too wild. The all-new Subaru Forester Wilderness. Love of adventure, elevated.”

The insinuation of people being unclothed is completely unnecessary. It is never appropriate for individuals to be undressed during a commercial. The ad reveals nothing specific yet encourages mental images, implying exactly what is intended.

Subaru has deliberately produced controversial advertisements instead of wholesome ones.

Making matters worse, the commercial is aired during the day when children are likely to watch. Subaru should be more responsible in its marketing decisions.

Let Subaru know that, as a parent and consumer, you are disappointed by the company’s recent marketing choices.

If you agree that this marketing campaign is inappropriate, please sign our petition urging Subaru to cancel this “Forester Wilderness Closer to Nature” commercial immediately.

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