Fabletics Vulgar Marketing Campaigns Continue

Fabletics launched an ongoing series of inappropriate commercials featuring Khloe Kardashian’s athletic wear collection, by Khloe.’

The “Behind the Scenes” ad represents the sixth collection for Khloe Kardashian with Fabletics. This provocative ad focuses on the collection’s updated TLC leggings with no front seam, modeled in extremely provocative poses.

Selected camera angles in the commercials are crudely placed. The camera zooms in on the model’s front and backside while she wears leggings and shorts from the collection. Kardashian declares that the leggings make the wearer look amazing from “every single angle.”

These inappropriate commercials objectify women. Plus, they air during prime time when children are likely watching television, ruining family viewing time.

Fabletics chose to air these inappropriate commercials despite their obviously controversial nature.

Fabletics needs to know that parents disapprove of its lewd tactics. The company may alienate customers if it continues advertising in a repulsive manner.

If you are as passionate as One Million Moms about removing these offensive commercials, please share this information with your family and friends.

If you agree that these commercials are inappropriate, please sign our petition urging Fabletics to pull its “Behind the Scenes” ad immediately. Also, encourage the company to be more responsible in future marketing campaigns. If the company wants our business, it must no longer air vulgar ads.