Urge NASCAR to Cancel Its Offensive New Brand Spot

In preparation for the 2026 season, NASCAR has developed a new branding and marketing campaign in efforts to get back to their roots and wanting to connect with the blue-collar fans. NASCAR’s new advertisement will include profanity that conservatives are finding completely unnecessary. Their ad spots plan to include the profane slogan, “Hell Yeah!”

The ad campaign has not yet launched, but a recent interview with Adweek NASCAR mentioned they hired a new advertising agency to “reintroduce its brand in a way that plays up it rebellious, Americana roots, satisfying it core fan base while reaching new audiences.” The racing series told Ad Age similar information as seeking to get back to its “heartland roots.”

NASCAR’s new brand spot, “Hell Yeah,” is the biggest oxymoron there is! There is nothing “yeah” about Hell since it is a place of torment and anguish.

Sadly, when a driver wins a race, this phrase is often the first thing out of their mouth over their helmet microphones and probably the drive behind this decision. Families, including children watching, are exposed to this foul language since this is also televised and why some fans have already decided to stop watching altogether.

NASCAR has deliberately decided to produce controversial branding instead of wholesome ones. One Million Moms finds this highly inappropriate.

What’s worse, NASCAR races air during prime time, when families are most likely to be watching. How damaging and destructive to children! Everyone knows kids repeat what they hear, so NASCAR should be much more responsible in its marketing decisions.

Shame on NASCAR executives, who apparently do not care about what children hear, as long as the ad gains attention for their brand.

Let NASCAR know that, as a parent, you are disgusted by their recent marketing choices.

There are only a few races left in the 2025 season. It is unclear when NASCAR’s new “Hell Yeah” ads will debut but will likely be in 2026. Let’s speak out and let our voices be heard before this happens otherwise it will be all over the television once the races are on next year.

NASCAR needs to know that families disapprove!

If you agree this marketing campaign is inappropriate, please sign our petition urging NASCAR to cancel this “Hell Yeah” marketing campaign immediately.