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Ulta Beauty Spokesman Sparks Controversy

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Ulta Beauty’s New Spokesman Jonathan Van Ness Sparks Controversy!

Ulta Beauty is facing serious backlash for its new spokesperson, Jonathan Van Ness. The transgender activist is best known as the grooming expert on the Netflix series Queer Eye (an American reality television series). Ness completed a 2023 comedy tour titled “Fun & Slutty with Jonathan Van Ness” and an Amazon Prime web series parody Gay of Thrones (based on Game of Thrones; an American fantasy drama television series).

Jonathan Van Ness, commonly referred to by his initials JVN, is also a celebrity hairstylist who identifies publicly as nonbinary (individuals who identify as both male or female, neither male nor female, and/or reject all gender identities). JVN states that he feels like a man on some days and a woman on others; he does not identify as a man despite primarily using he/him pronouns. He also uses she/her and they/them pronouns interchangeably.

Ulta is sparking outrage among conservative consumers by selecting JVN to be a spokesman for the company. The beauty brand’s decision to financially support a biological male with the exclusive JVN Hair line of products is extremely offensive to females. In truth, Ulta is not just selling beauty products; it is pushing an agenda of sexual confusion.

Ulta’s controversial campaign portrays this perverted behavior as a normal occurrence by embracing the LGBTQ community and glorifying the transgender lifestyle. Its “Beauty is for Everyone” campaign promotes inclusivity for all. Supporting the LGBTQ agenda versus remaining neutral in the culture war is just bad business.

1MM finds it extremely dangerous to share lies and deceit while propagating what God calls an abomination, camouflaged as kindness, love, and inclusivity. Yes, believers are instructed to love one another, but we must speak out against sin.

Please sign our petition stating you will not support Ulta Beauty while they honor and glamorize the trans lifestyle and gender dysphoria.

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August Issue
2025
Into the Wild
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