One Million Moms has been made aware of the insinuated profanity in the new ad campaign from Fresh Step. The commercial features the company’s cat litter, but that is not all.
Foul language (or implication of it) is unnecessary in this or any advertisement. Yet, that is apparently what Fresh Step intended. An inappropriate slogan is mentioned at the beginning of this commercial.
The voiceover states, “Every cat acts like their **** don’t stink!” The ad bleeps out the S-word with a meow.
Of course, the ad campaign obviously insinuates profanity in this commercial. It’s also obvious that Fresh Step chose to include this profane insinuation and to end the ad with viewers completely understanding the intended implication, as evidenced by its additional use of several poop emojis.
This type of advertising is entirely unnecessary. Fresh Step has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms finds this decision highly inappropriate.
Apparently, Fresh Step’s executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Fresh Step should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices.
Fresh Step needs to be held accountable!
If you agree that this marketing campaign is inappropriate, please sign our petition urging Fresh Step to cancel this commercial immediately.
