One Million Moms has received many complaints regarding the ongoing, crude Frank’s RedHot “Frank it Up” ad campaign, which features the “I put that $#!t on everything” slogan.
Foul language (or implication of it) is unnecessary in this or any advertisement, but that is apparently what Frank’s RedHot intended. This inappropriate slogan is even found on the back label of each bottle.
Of course, the ad campaign praises the flavor and heat of its hot sauce, but the commercials don’t stop there since each advertisement quite obviously insinuates profanity as well.
For example, actors and actresses in the ad declare, “Frank it Up!” multiple times, and then the voiceover states, “I put that bleep on everything.”
At this point, the viewer knows what is said, even though the bleep covers the s-word.
Frank’s RedHot chose to include this profane insinuation and to end the ad with viewers completely understanding the intended implication.
This type of advertising is entirely unnecessary. Frank’s RedHot has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
Apparently, Frank’s RedHot executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Frank’s RedHot should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices.
Frank’s RedHot needs to know that parents disapprove!
If you agree that this marketing campaign is inappropriate, please sign our petition urging Frank’s RedHot to cancel these “Frank it Up!” commercials immediately.
