Smoothie King’s newest commercial, “Don’t Be Fooled by Fake Fast Food! Be Sucking Awesome,” includes a double entendre and insinuates profanity, both of which are completely unnecessary. Foul language (or the implication of it) is not needed in this or any commercial, but that is obviously what Smoothie King intended with their play on words.
The inappropriate ad praises Smoothie King above other fast-food competitors but does so with implications of foul language and suggestive dialogue. The commercial starts with, “Don’t be fooled by fake fast food!” Then the ad abruptly insinuates obvious profanity, “Get Sucking Real,” and goes on to mention Smoothie King’s fresh ingredients. In the middle of the commercial, it states, “Then throw that straw in your jaw and be sucking awesome!” Finally, the advertisement concludes with, “Only at Smoothie King.”
Obviously, Smoothie King chose to include wording that sounded just like a curse word and ended the ad with viewers understanding exactly what was implied.
This type of advertising is entirely unnecessary. Smoothie King has deliberately decided to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
What’s worse, Smoothie King’s advertisements air during prime time when families are most likely to be watching. How damaging and destructive to children! Smoothie King should be more responsible in its marketing decisions.
As a parent and consumer, let Smoothie King know that you are offended that the company cares more about financial gain than the impression made on our children.
Apparently, Smoothie King’s executives don’t care about what children hear as long as the company’s advertisements put money in their pockets. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Smoothie King should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent marketing choices.
Smoothie King needs to know that parents disapprove!
If you agree this marketing campaign is inappropriate, please sign our petition urging Smoothie King to cancel this inappropriate commercial immediately.
