Hillshire Farm’s smoked sausage and lunchmeat commercials include a double entendre that is inappropriate and unnecessary. Foul language (or the implication of it) is not needed in this or any commercial, but that is obviously what Hillshire Farm intended with their play on words.
The ad praises their food, of course, bragging on how delicious it is, Then, the commercial ends right after the insinuated but obvious profane ending, “Oh, Hill Yeah.”
Hillshire Farm chose to include phrases that sound just like curse words and to end the ad with viewers understanding exactly what was implied.
This type of advertising is entirely unnecessary. Hillshire Farm has deliberately decided to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
What’s worse, Hillshire Farm’s advertisements air during prime time, when families are most likely to be watching. How damaging and destructive to children! Hillshire Farm should be more responsible in its marketing decisions.
As a parent and a consumer, let Hillshire Farm know that you are offended that the company cares more about financial gain than the impression made on our children.
Apparently, Hillshire Farm’s executives do not care about what children hear, as long as the ad puts money in their pockets. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Hillshire Farm should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent marketing choices.
Hillshire Farm needs to know that parents disapprove!
If you agree this marketing campaign is inappropriate, please sign our petition urging Hillshire Farm to cancel this “Oh, Hill Yeah” commercial immediately.
