Kellogg’s Raisin Bran Crunch commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this or any commercial, but that is obviously what Kellogg intended with their play on words.
The ad praises Charles (the character later referred to as Big Chuck) and his immaculate carry-on packing skills with implications of foul language. Then, the commercial abruptly cuts off his words right before the insinuated but obvious profane ending, “Son of a…”.
Kellogg chose to include phrases that sounded just like curse words and end the ad with viewers understanding exactly what was implied. Then, the commercial concludes with the tagline, “What Can You Do on … Kellogg’s Raisin Bran Crunch?”
This type of advertising is entirely unnecessary. Kellogg has deliberately decided to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
What’s worse, Kellogg’s advertisements air during prime time when families are most likely to be watching. How damaging and destructive to children! Kellogg should be more responsible in its marketing decisions.
As a parent and consumer, let Kellogg's know that you are offended that the company cares more about financial gain than the impression made on our children.
Apparently, Kellogg’s executives don’t care about what children hear, as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Kellogg's should have the corporate responsibility to not use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent marketing choices.
Kellogg's needs to know that parents disapprove!
If you agree this marketing campaign is inappropriate, please sign our petition urging Kellogg to cancel this Raisin Bran Crunch commercial immediately.
