Rating the Top Retailers and How They Market to Christmas Shoppers
Take Action: Click On Any "Naughty" Company Name For Details and Contact Information
Nice
- 1-800-Flowers.com
- Academy Sports
- Ace Hardware
- AFA Online Store
- Banana Republic
- Bass Pro Shops
- Bath & Body Works
- Bed Bath & Beyond
- Belk
- Big Lots
- Books-A-Million
- Cabela's
- Cracker Barrel
- Dillards
- Do-It-Best Hardware
- Dollar Tree
- H.E.B. Stores
- HSN.com
- Hallmark
- Harbor Freight
- Harris Teeter Stores
- Hobby Lobby
- Home Depot
- Hy-Vee Stores
- JCPenney
- JoAnn Fabrics
- Kirkland's
- Kmart
- Kroger
- L.L. Bean
- Lowe's
- Macy's
- Marshalls
- Meijer
- Menard's
- Michael's Stores
- Neiman Marcus
- Pier One Imports
- ProFlowers.com
- Publix
- QVC.com
- Rite Aid
- Sam's Club
- Scheels Sporting
- Super D Drug
- Toys R Us
- True Value
- Wal-Mart
- Zappos.com
Marginal
- Amazon.com
- Best Buy
- CVS Pharmacy
- Dollar General
- Safeway
- Sears
- Starbucks
- Whole Foods
Naughty
- Barnes & Noble
- Dick's Sporting Goods
- Family Dollar
- Foot Locker
- Gap, Inc.
- Kohl's
- The Limited
- Maurice's
- Nordstrom
- Office Depot
- Office Max
- Old Navy
- Pet Smart
- Staples
- Stein Mart
- Supervalu
- TJ Maxx
- UncommonGoods.com
- Victoria's Secret
- Walgreens
We continually update the list, so check back often.
Criteria - AFA reviews up to five areas to determine if a company is "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter) and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report a company? Send your detailed report to [email protected]. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Please Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.
