THE STAND Blog is the place to find personal insights and perspectives from writers who respond to current cultural topics by promoting faith and defending the family.
THE STAND Magazine is AFA’s monthly publication that filters the culture’s endless stream of information through a grid of scriptural truth. It is chock-full of new stories, feature articles, commentaries, and more that encourage Christians to step out in faith and action.
TUPELO, Miss.—Target may be hoping shoppers will forget about its unsafe and controversial restroom and fitting room policy, but so far, it’s not working.
Earlier this month, analysts at Goldman Sachs downgraded Target to a “sell” from “neutral,” according to Investor’s Business Daily. The downgrade came soon after the retailer lowered earnings guidance for the fourth quarter and fiscal year 2016, which ended yesterday, blaming weak holiday sales.
While some retailers in general have seen sagging sales, Target is experiencing its lowest stock price in two years, closing at just over 64 on Monday. And the American Family Association (AFA, www.afa.net) says the more than 1.4 million shoppers who have signed its #BoycottTarget pledge since April are making a real difference.
“Target executives and marketing leaders thought the announcement of a misguided and potentially dangerous restroom and fitting room policy would make them the darling of the liberal and politically correct shopping world,” said AFA President Tim Wildmon. “But in reality, the retailer alienated a huge number of families, with nearly 1.5 million people signing the #BoycottTarget pledge. Now, Target isn’t growing at all, but instead, falling short in many areas. The American Family Association will continue our boycott efforts just as strong in 2017, holding firm to our conviction that men have no place in women’s restrooms and dressing rooms at Target—or anywhere else.”
AFA will again hand-deliver pledge signatures to Target headquarters once the number hits the 1.5 million mark—and that’s not far off. AFA’s #BoycottTarget pledge was just under 1,450,000 as today. In May, AFA delivered the first million pledges to Minneapolis.
Despite many frightening instances, Target has not budged on its policy, other than to state that family restrooms would be installed into stores not already equipped with them. But women’s restrooms and fitting rooms at Target still have an open door to potential predators, putting women and children at risk.
“As AFA has stated many times, our worries do not stem from fear of the transgender community,” Wildmon added, “but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children—and there are plenty of incidents to show that they have.”
For those who want to urge Target to protect the safety of women and children, AFA is suggesting several ways to take action:
For more information on American Family Association, visit www.afa.net or follow AFA on Facebook or on Twitter @AmericanFamAssc.
To interview a representative from American Family Association, contact Jen Retallick, 610-584-1096, ext. 100, [email protected] or Deborah Hamilton, 610-584-1096, ext. 102, 215.815.7716.
Contact your U.S. Senators today and tell them to stop all funding for Big Box Abortion in the One Big Beautiful Bill.