Around Valentine's Day, AFA was alerted that Walmart had launched a gay dating ad on their Facebook page. Citing concerns over the promotion and normalization of homosexuality, AFA and OneMillionMoms.com launched petitions that garnered over 190,000 signers asking Walmart President Doug McMillon to remove the video.
As a result of the petition, senior executives with AFA met with senior executives at Walmart where our objections to the video ad were strongly and respectfully articulated. This led to a forthright and engaging discussion about the matter.
The video has rotated off the company's Facebook video spotlight, but remains on the page. We shared our plea that Walmart remain neutral on the promotion of homosexuality, and we believe that our concerns were heard. AFA will continue to monitor Walmart as it pertains to the LGBTQ agenda.
AFA has welcomed the opportunity to engage with Walmart on this issue. However, we are especially grateful for the thousands of AFA supporters who exhibited their commitment to Christian values in signing the petition.