The mission of American Family Association is to inform, equip, and activate individuals to strengthen the moral foundations of American culture and give aid to the church here and abroad in its task of fulfilling the Great Commission.
The American Family Association believes that God has communicated absolute truth to mankind, and that all people are subject to the authority of God’s Word at all times. Therefore AFA believes that a culture based on biblical truth best serves the well-being of our nation and our families, in accordance with the vision of our founding documents; and that personal transformation through the Gospel of Jesus Christ is the greatest agent of biblical change in any culture.
The American Family Association acts to:
1. Restrain evil by exposing the works of darkness.
2. Promote virtue in culture by upholding that which is right, true, and good according to Scripture.
3. Convince individuals of sin and challenge them to seek Christ’s grace and forgiveness.
4. Motivate people to take a stand on cultural and moral issues at the local, state, and national levels.
5. Encourage Christians to bear witness to the love of Jesus Christ as they live their lives before the world.
To that end, AFA spurs activism directed to:
- Preservation of Marriage and the Family
- Decency and Morality
- Sanctity of Human Life
- Media Integrity
We believe in holding accountable companies that sponsor programs attacking traditional family values. We also believe in commending those companies that act responsibly regarding programs they support.
It is AFA’s goal to be a champion of Christian activism. If you are alarmed by the increasing ungodliness and depravity assaulting our nation, tired of cursing the darkness, and ready to light a bonfire, please join us. Do it for your children and grandchildren.
American Family Association (AFA), a non-profit 501(c)(3) organization, was founded in 1977 by Donald E. Wildmon, who was the pastor of First United Methodist Church in Southaven, Mississippi, at the time. Since 1977, AFA has been on the front lines of America’s culture war. The original name of the ministry was National Federation for Decency but was changed to American Family Association in 1988.
Today, AFA is led by AFA President Tim Wildmon, and it continues as one of the largest and most effective pro-family organizations in the country with hundreds of thousands of supporters.
The impact of AFA on pro-family issues is recognized nationwide. AFA spokespersons have appeared on programs such as ABC's Good Morning America, World News Tonight, and Nightline; Fox News' The O'Reilly Factor, Hannity & Colmes, and Fox News Live; NBC's Today Show and Meet the Press; MSNBC's Deborah Norville Tonight and Countdown with Keith Olbermann; CNN's Lou Dobbs Tonight, Anderson Cooper 360, Wolf Blitzer Reports, Talk Back Live, American Morning, and Crossfire; CBN's The 700 Club; TBN's Praise the Lord; INSP's Inspiration Today; and the BBC.
AFA spokespersons have been quoted in publications such as The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, USA Today, The Washington Times, Chicago Tribune, Mediaweek, Advertising Age, TIME, Newsweek, WORLD, Christianity Today, and numerous other media outlets. They also are frequent guests on national and international radio programs including the BBC, National Public Radio (NPR), and Voice of America.
Advertising Age listed Donald Wildmon in its December 2004 "Book of Tens" as one of the top "10 Who Made a Mark on Marketing." He was named among other high-profile figures such as Karl Rove, Mel Gibson, and Mark Burnett. Advertising Age, Crain's international newspaper of marketing, serves as a widely recognized source for the latest information to over 198,000 advertising, marketing, and media professionals.