Target Free Fallin’

Last week, Target continued its freefall, when its stock plunged 12 percent after the retailer announced disappointing 2016 fourth-quarter earnings.

Now, the American Family Association (AFA, www.afa.net) is beginning Phase II of its very successful #BoycottTarget pledge, which nearly 1.5 million have signed since April.

Phase II of AFA’s boycott runs now through April 30—a bold, aggressive and comprehensive two-month campaign to reach 1.5 million petition signatures so that AFA President Tim Wildmon can hand-deliver an additional 500,000 signatures to Target headquarters in Minneapolis—on top of the 1 million that were already delivered in May of 2016.

“We must boldly and aggressively keep the pressure on Target and let them know that the boycott will not end until its dangerous fitting room and bathroom policy is reversed,” Wildmon said. “Target’s actions are unacceptable for families, and the dangerous and misguided policy continues to put women and children in harm’s way. Men don’t belong in the same bathroom as our wives and daughters.”

AFA also hopes to plan another meeting with Target leaders, with a two-fold goal in mind: to communicate to AFA’s more than one million friends and supporters that the 40-year-old family organization is resolute in giving them a voice; and to convince Target to change its restroom and fitting room policy that puts women and children at risk.

Those interested in protecting women and children from the harmful predators that could take advantage of Target’s policy can sign the #BoycottTarget pledge, voice their concerns on Target’s Facebook page, or politely call Target Guest Relations at (800) 440-0680, option 1, then 1 again.

“As AFA has stated many times, our worries do not stem from fear of the transgender community,” Wildmon concluded, “but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children—and there are plenty of incidents to show that they have.”

To interview a representative from American Family Association, contact Jen Retallick, 610-584-1096, ext. 100, Media@HamiltonStrategies.com or Deborah Hamilton, 610-584-1096, ext. 102, 215.815.7716. Read more about AFA.